Effective Date: 17th September 2025

T6 Retail Group Ltd, trading as Isabel Carter (“we”, “us”, “our”), is committed to protecting your privacy and the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or engage with us.

By using this website, you agree to the practices described below.

T6 Retail Group Ltd T/A Isabel Carter
Registered in England & Wales
Company Number: 16490001
Registered Office: 128 City Road, London, EC1V 2NX
Email: hello@isabelcarter.com

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect and process the following types of personal data:

• Identity Data: Name, email address, phone number, billing and shipping address
• Transaction Data: Order history, payment details (excluding full card information)
• Technical Data: IP address, browser type, device type, operating system, time zone
• Usage Data: Website browsing activity, page views, clicks, and session times
• Marketing & Communication Data: Preferences for newsletters, promotions, surveys, and SMS messages

We do not knowingly collect personal data from children under the age of 16.

Your data is collected in the following ways:

• When you place an order or register an account
• When you subscribe to emails or SMS updates
• When you browse our website (via cookies and analytics)
• When you contact us via email, SMS, or social media
• When you respond to surveys or competitions

We collect your mobile phone number when you opt in to receive marketing or transactional SMS messages. This data is used solely for:

• Order updates and delivery notifications
• Abandoned cart reminders (see below)
• Exclusive promotions and product launches (with your consent)

We do not share or sell your SMS opt-in data with any third parties for their own marketing purposes.

Our website uses cookies and tracking technologies to monitor items you place in your cart — including when a cart is abandoned. This information may be used to send cart reminder messages via SMS and email. 

We use your personal data for the following purposes:

• To process and fulfil your order
• To manage your customer account and provide service support
• To personalise your shopping experience
• To send order updates, marketing emails, and SMS messages (where consented)
• To detect and prevent fraud or unauthorised use
• To analyse and improve our website and product offering

We only process your data where we have a lawful basis, such as contract fulfilment, legal obligation, legitimate interest, or with your explicit consent.

We do not sell your personal data.

We may share your data with trusted third-party service providers under secure agreements, including:

• Payment processors (e.g. Shopify Payments, Klarna, Stripe)
• Shipping and fulfilment partners (e.g. Royal Mail, DHL)
• Marketing and communication platforms (e.g. Klaviyo, Meta)
• Analytics providers (e.g. Google Analytics)
• Legal or regulatory authorities, when required by law

The above excludes text messaging originator opt-in data and consent — this information will not be shared with any third parties.

All third parties are required to handle your data in accordance with UK data protection laws.

We only retain your personal data for as long as necessary:

1. Order and transaction data: kept for 6 years for tax and legal reasons
2. Marketing and SMS opt-in data: retained until you unsubscribe
3. Analytical data: anonymised and aggregated after 2 years

Once data is no longer needed, it is securely deleted.

Under data protection law, you have the right to:

• Access the personal data we hold about you
• Correct or update inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to certain types of processing
• Withdraw consent at any time (e.g. marketing or SMS opt-out)
• File a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at: hello@isabelcarter.com

We take the security of your data seriously and have appropriate technical and organisational measures in place. Our website uses SSL encryption and is hosted on a secure platform (Shopify).

We use cookies and similar technologies to enhance your experience, provide relevant marketing, and track website performance — including for cart reminders via SMS.

You can control cookie settings via your browser. For more details, please see our Cookie Policy.

Our site may contain links to third-party websites (such as payment providers or social media platforms). We are not responsible for their privacy practices and encourage you to review their policies independently.

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.

For questions, concerns, or data requests, please contact:
Email: hello@isabelcarter.com
Company: T6 Retail Group Ltd T/A Isabel Carter